January always has a particular kind of energy. Everyone’s back at their desks, resolutions are still intact, and brands are clearly ready to remind us they exist and that they’re thinking very hard about the future.
This month’s billboards leaned heavily into AI, infrastructure, and the tools powering what’s next. Some played it bold. Some kept it minimal. All of them knew exactly who they were talking to.
And full disclosure. Two of these boards were designed right here at Sköna. We’ll let you guess which ones.
Here’s what caught our eye out there.
Figma – Collaboration, visualized
WitnessAI – Trust in the age of AI
Sigma – Welcome to AI Country
Airbnb – Experiences, not just stays
Canva – Creativity, everywhere
Vercel – Backend, back in the spotlight
Mercury – Built for modern finance
Apple – Design that speaks softly
Nebius – AI inference at scale
Baseten – Inference, front and center
Together AI – Building, together
Fireworks AI = The magic behind the scenes
Salesforce – Driving customer stories home
Graphite – Agents, without the chaos
CodeRabbit – Quality, reintroduced
PlanetScale – Database, but make it simple
ChatGPT – The future, casually passing by
WorkOS – Enterprise, simplified
Final thought
January’s billboards weren’t about shouting. They were about signaling. Confidence over cleverness. Clarity over clutter. A lot of brands trusting that the right audience would get it.
And honestly. We love to see it.
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