If your brand feels a little dusty, disconnected, or just isn’t doing the heavy lifting it used to, it’s time for a refresh. A strong strategy isn’t about reinventing everything; it’s about realigning who you are today with where you’re going tomorrow.
Our Services
Sköna Brand Strategy & Messaging
What’s your secret sauce?? How do you define your mission, vision, and values? Why and how do you differentiate from your competition? These aren’t just existential questions, but the foundation for your future success. We work with your marketing team to uncover the answers and turn these into bold, strategic frameworks that come to life across every touchpoint. The result? Messaging that’s unmissable and, more importantly, unmistakably you.
Our Brand Strategy & Messaging Capabilities
At Sköna, we build brands that are consistent, confident, and deeply aligned with your business goals, always keeping your audience at the center of the story.
Foundational Brand Strategy (Brand Blueprint)
We build from the ground up. Our brand blueprints articulate your mission, vision, positioning, and points of differentiation - a strategic foundation that guides everything you say and do.
Brand Personality (Brand Expression)
We give your brand a living, breathing identity. This includes tone of voice, visual cues, and core behaviors, crafted to reflect who you are and how you want to be seen.
Campaign Strategy and Planning
We don’t just dream up ideas, we build strategic campaigns that connect brand and business goals. From launch moments to long-tail journeys, we plan for impact.
Messaging Frameworks & Copywriting
Great messaging doesn’t happen by chance. We develop messaging hierarchies and copy that align with your brand voice while speaking directly to your audience’s needs.
Brand Stories & Boilerplates
Whether it's for press kits, decks, or internal alignment, we craft clear and compelling brand narratives that tell your story with energy and intent.
Persona and Customer Journey Development
We help you see you, through your customers’ eyes. Our personas and journey maps uncover how different audiences interact with your brand—and how to reach them meaningfully.
Brand and Product Naming
A name should make a statement. We explore linguistic, emotional, and strategic angles to deliver brand and product names that spark recognition and connection.
Product Portfolio Strategy (Marketecture)
Too many products, not enough clarity? We organize your offering into a clear, intuitive portfolio that reflects customer needs and business priorities.
Content and Social Strategy
Your content should sound like you and appear in the most relevant places. We build content strategies that bring your brand voice to life across platforms, helping you stay relevant and consistent.
Research and Testing
We don’t guess. We validate. From message testing to audience insights, we use qualitative and quantitative research to inform every move.
Brand Measurement Consulting
Is your brand working? We help you define KPIs, interpret performance data, and evolve your brand strategy based on real results.
Employer Branding
Your internal brand is just as important. We craft employer brand strategies that attract the right talent and inspire your team from the inside out.
- Scope
Extreme Networks
Connecting at the edge of Extreme
Extreme Networks is a leading provider of AI-native, enterprise-grade cloud networking solutions. With the ambitious ethos of connecting the world more securely and powerfully, Extreme needed a modern scalable brand that reflected their cutting-edge mindset.
- Scope
Kleer
Putting FaaS into forward with Kleer
Kleer is a fintech innovator in the Swedish market, offering a seamless blend of financial platform capabilities and consulting services. Previously known as PE Accounting, the company had outgrown its original identity and needed a transformation that reflected its broader value proposition. Kleer engaged Sköna to redefine its positioning, introduce a new category within fintech, and create a bold new brand that showcased clarity and growth while showcasing exactly how far you can go once you have that financial clarity.
Brand Strategy & Messaging FAQ’s
What if we already have a brand - do we really need a strategy refresh?
How do you make sure the brand talks the same talk everywhere?
We create a messaging playbook that’s like a universal translator for your brand. Whether it’s a tweet, a sales pitch, or the homepage of your website, it all feels consistent, on-brand, and unmistakably you.
Can we use one brand strategy for multiple audiences?
Yes, but not without nuance. We develop messaging frameworks that flex across personas and customer journeys while staying true to your core. It’s one voice, many conversations.
How do you make sure the brand talks the same talk everywhere?
We create a messaging playbook that’s like a universal translator for your brand. Whether it’s a tweet, a sales pitch, or the homepage of your website, it all feels consistent, on-brand, and unmistakably you.
Messaging vs. creative copywriting—aren’t they the same thing?
Nope. Messaging is the blueprint—it decides what you say and why. Creative copywriting is where the magic happens, turning those messages into sharp, witty, or heartfelt words that make your audience fall in love (or at least click “buy now”).
How do you get to know our business well enough to write for it?
We ask smart questions, listen harder, and dig deep into your industry, audience, and team. Then we translate that insight into messaging that sounds less like “corporate-speak” and more like you, only sharper.
What’s the recipe for a strong value proposition?
We mix together what you do best, what your audience can’t live without, and what your competitors wish they had. Then we boil it down to one crisp, irresistible sentence that makes people say, “Yes, please!”
Let’s create something glorious together
We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.
