Digital certificates are invisible infrastructure, unnoticed until they fail. We repositioned Sectigo around a simple strategic idea: trust can no longer be managed manually. From this came a broader creative territory built around the idea of quietly taking care of everything, positioning Sectigo as the calm, trusted layer working invisibly behind modern business.
Making invisibility stand out with Sectigo
Sectigo helps enterprises secure and manage digital certificates across increasingly complex environments. Despite being one of the world’s largest certificate authorities, the brand was still perceived primarily as a transactional SSL vendor. Sköna partnered with Sectigo to reposition the company around enterprise-grade certificate lifecycle management and build a clearer, more differentiated brand platform.
Services
- Strategy
- Visual Identity
- Campaign
- Website Design
- Motion
Insight & Strategy
The Creative
We avoided expected cybersecurity tropes — dark visuals, technical clutter, and fear-based messaging — and moved Sectigo into a clearer, lighter, and more unexpected space. Inspired by the idea of “invisible in the best way,” the visual system uses calm compositions, spacious layouts, and quietly confident storytelling to reflect technology that works seamlessly in the background.
The impact
The new platform repositioned Sectigo from a transactional certificate seller to a modern enterprise CLM partner. Internally, it aligned teams around a clearer story and scalable brand system. Externally, it created a stronger foundation for enterprise growth, future campaigns, and industry leadership around automation and digital trust.
Bold in their thinking, a joy to work with, and a true creative partner, Sköna helped us create a brand that is clearer, stronger, and more impactful in a highly competitive market.
Tristan Fourcault, VP of Global Marketing
Team
Sectigo:
Tristan Fourcault (VP of Global Marketing), Steve Muddiman (CMO Advisor), Grace MacDonald (Brand Marketing Specialist), Alex Pena (Sr Director Product Marketing), Kevin Weiss (CEO), Dustin Woodul (Director ABM and Customer Marketing)
Skona:
Ian Woodhouse – Sr Art Director, Carolina Blåeldh – Sr Art Director, Frida Detter – Sr Project Manager, Martyna Studniarska – Creative Strategist, Louise Stenholm Abbate – Sr Digital Designer, Ron Edelen – Motion Designer
