Earning trust from enterprise audiences is no easy feat, especially for a new player. But with the urgency of AI transformation, enterprises knew that staying on the sidelines wasn’t an option. By defining clear brand positioning and foundational pillars, Sköna crafted a brand essence of a “trusted innovator,” establishing itself as a credible, forward-thinking partner in the emerging AI agent landscape.
Giving Sema4.ai main AI agent energy
Sema4.ai empowers organizations to build, run, and manage AI agents that transform and scale enterprise operations. Emerging from stealth in early 2024, just as the agentic AI space began to accelerate, Sema4.ai needed to immediately establish itself as a leader in the future of enterprise automation.
Services
- Brand Positioning
- Brand Blueprint
- Brand Expression
- Brand System
- Website Design
- Web Animations
- Collateral and templates
- Office Branding
- Infographics
- Iconography
Strategy
Creative
Sköna developed a comprehensive visual system with innovative AI-generated patterns and imagery. The design balanced soft curves with sharp arrows, symbolizing the speed and technical precision of AI, grounded by the organic, human needs it supports. This visual dichotomy, anchored by a primary forest green palette, reinforced a trusted brand as both enterprise-grade and deeply human-centric.
Results
The new brand and website launched within weeks, with ongoing refinement to support real-time growth. Sales and collateral templates were deployed in parallel while helping them brand new offices as they scale internal operations, all through a focused, collaborative process designed to bring Sema4.ai quickly to market.
Our brand now strikes the right balance of flexibility and consistency—amplifying our impact in the market as we scale.
Erin Cannelli Cresta, Global Marketing Executive at Sema4.ai
