Early on, Snowflake needed a demand gen machine, sharp creative and messaging that drove sales. As they grew into a market leader, the challenge shifted: less about winning attention, more about owning it at scale. Through four distinct brand evolutions and a growing internal marketing unit of 500+, Sköna ensured one consistent voice, vision, and standard across every team, channel, and market.
Branding Snowflake for massive scale
Snowflake helps organizations unlock the full value of their data and AI. Since emerging in 2016, Sköna has helped scale the Snowflake brand through every stage of its growth: from an unknown challenger to the largest software IPO in history to a global leader in enterprise AI and data.
Scope
- Brand
- Campaign
- Digital
- Experiential
- Motion
- Strategy
Strategy
Website design and development
Snowflake Summit user conference branding
Creative
An extension of their marketing team, Sköna brings Snowflake’s brand to life across every channel and format: from developer activations to C-suite campaigns, OOH, digital, motion, event experiences, booth design, and website overhauls. Across a decade of hypergrowth, one thing stays constant: it always looks and feels like Snowflake.
Global customer campaign
We have had several significant brand revisions with Sköna. It’s really consistency that drives a brand. Sköna is that consistency.
Senior Vice President, Marketing - Demand Generation and Growth
Snowflake campaigns and initiatives
Impact
Sköna helped amplify the value and credibility that fueled Snowflake’s growth to become one of the most recognized names in enterprise technology: from funding rounds to the largest software IPO in history, from attracting top talent to winning the world’s biggest enterprises. What started as a demand gen machine has grown into a long-term strategic partnership, focused on big thinking and bold initiatives to build loyalty, deepen engagement, and make Snowflake iconic.
The Story of Snowflake book
