Our process
Let’s build brave together
As a creative marketing agency, we bring a unique blend of Silicon Valley know-how and Scandinavian insight to articulating a brand experience that’s authentically you.
Brave brands start with big ideas and dogged curiosity
Learn
No one knows your business like you do. We begin by listening, learning, and building a foundation based on your vision and mission.
Illuminate
Developing strategies through insights and B2B expertise, we establish the pathway to great creative.
Ignite
We build brave creative that is powerful, true, and crafted to cut through the noise.
Amplify
This is where the creative gets real. From campaigns to websites, experiential experiences and activations, we bring brands to life and drive success.
Our Services
How brave B2B brands come to life
From strategy to brand development to digital experiences and integrated campaigns, our B2B creative services bring it all together in one place.
Strategy and messaging
What makes you tick? What are your mission, vision, and values? Working together with your marketing team we find the nuggets and synthesize them into frameworks that can work across every touchpoint that’s distinctly you.
- Foundational brand strategy (Brand blueprint)
- Brand personality (Brand expression)
- Campaign strategy and planning
- Messaging frameworks & copywriting
- Brand stories & boilerplates
- Persona and customer journey development
- Brand and product naming
- Product portfolio strategy (Marketecture)
- Content and social strategy
- Research and testing
- Brand measurement consulting
- Employer branding
Snowflake
Telavox
Brand development
We develop brands with purpose and authenticity. Serving as a brand development agency for B2B, we build your essence and visualize your brand personality to cut through to the right market and audience with excitement and consistency.
- Brand design systems
- Brand evolution
- Logo design
- Brand collateral and templates
- Brand guidelines and governance
- Motion ID packages
- Brand training
- Brand rollout
Unsupervised
Couchbase
Experiential and event design
Many B2B brands today were born in the cloud and exist only in the digital world. A well-executed B2B event marketing strategy allows events and experiences to offer an opportunity for people to engage with you and your brand one-on-one, driving traffic, leads, impressions, and creating a strong long-lasting connection with your company.
- Brand event strategy
- Conference & event branding
- Event activations & videos
- Trade booths
- Signage & wraps
- Office branding
Snowflake
Mercuri International
Campaign development & activations
This is where we push your brand, message and offering into the world, and most importantly, your audience. It starts with a ‘big idea’ that builds into an impactful story the sets you apart. Then we activate across any medium be it outdoor, social, or video.
- Campaign platforms
- Integrated campaigns and activations
- Social and digital campaigns
- BrandGen™ and demandgen campaigns
- Out-of-home
- Event campaigns
Alteryx
SF-Marin Food Bank
Websites and digital experiences
Technology moves fast. Today’s darling is tomorrow’s has-been. Which is why we’re tech agnostic. Our team of digital designers and developers provides cutting-edge, smart UX/UI design, and back-end troubleshooting. We follow the latest best practices to create the best user experiences for you and your customers.
- Website audit and optimization
- UX strategy and information architecture
- User journey mapping
- UI/UX design
- ROI calculator and interactive tools
- Web design systems
- Performance optimization audit
- Front & back-end development
- Testing & quality assurance
- Website maintenance
- Campaign sites and microsite
Liveramp
RollWorks
Video and motion
Motion turns your brand into an experience by bringing stories to life. At Sköna we think motion-first by integrating intentional movement into brand systems and campaign platforms to create meaningful customer experiences. We’re experts at telling your story through 2D or 3D animation, live action, or a mix of any medium.
- Brand video
- Campaign video
- Product/Explainer video
- Pre-roll campaign video
- Social media video
- Event hype video or recap video
- Motion guidelines
- Motion toolkit
- Data visualization
Alteryx
Our clients
Why work with Sköna?
We’re pragmatic visionaries with Swedish roots and Silicon Valley swag. Our role as a creative marketing agency means we believe everyone should have a voice and egos are best left at the door. It’s the Swedish way. Our creative ideas are infused with empathy, mutual respect, and wild, free-thinking openness. It’s how we build brands for the better.
Let’s create something glorious together
We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.
