For a while, AI billboards were very big-picture.
Transform work. Reinvent business. Change everything. This month, the focus seems to be tightening.
Instead of trying to own the entire AI conversation, more brands are zooming in on one particular piece of it. It’s a notable contrast to the sweeping promises we’ve grown used to seeing. AI is still everywhere, but brands seem less interested in claiming all of it. Our take? Bigger isn’t always a better story. And if the focus is truly narrowing, here’s hoping the picture gets clearer, too.
Aikido – Secure everything
Airbnb – Go public
Apple – Relax, it’s iPhone
Attio – Sales is changing
Blacksmith – Slow CI is a choice
Braintrust – Olly for AI
Checkr – Nice hire
Exaforce – AI threats move fast
Langfuse – Ask your coding agent
LaunchDarkly – For the love of prod
Mintlify – Instructions for agents
Mistral AI – Semiconductor Lithography
Nebius – GPU feats for your AI beast
Newline – Scaling payments to new heights
Qodo – Fight AI slop
Sage – AI that hides nothing
Sigma – Let every team build with AI
Snowflake – Clean data, green miles
Telnyx – So. Much. Capacity.
Twilio – Building for the road ahead
Zendesk – AI agents that can ball
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